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Bundschu Company Launches Towle Wine Company, Providing Personalized Wine Services to Business Customers Nationwide

Posted: 08 Sep 2021 01:20 PM PDT

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Multigenerational Family Business Expands Sonoma Footprint, Expands Owner-Operated Properties and On-Site Winemaking in Sonoma Valley

SONOMA, CA (September 8, 2021) –The Bundschu Company announces the launch of Towle Wine Company (TWC), a new bespoke wine and crushing service company based in the heart of the Sonoma Valley. From floor to cellar, Towle Wine Company offers a variety of personalized wine making services to commercial clients, including vineyard management, grape processing and pressing, fermentation, aging and bottling. As the 2021 harvest kicks off, the launch of TWC reinforces the Bundschu company’s long-standing commitment to the Sonoma Valley while strategically expanding and diversifying the family’s business portfolio.

The 19,000 square foot facility is located on the same property as Abbot’s Passage, a Bundschu Company winery that opened in 2020. It has two production environments and extensive bottling capacity and is overseen by Towle Merritt, sixth generation winemaker and Bundschu Chief Operating Officer. Society. The facilities are run by an elite winemaking and cellar team with extensive experience in producing high quality wine across a variety of prices.

Additionally, TWC recently signed a lease for an additional facility in the Sonoma Valley to expand its personalized wine making services beyond its home in Glen Ellen. The facility, located at 14335 Sonoma Highway in Glen Ellen, began processing and producing wine with the start of the 2021 harvest.

"As multigenerational winemakers, we are keenly aware of our responsibility to invest in our local industry in a way we have never done before. Sonoma has been our home for over 160 years, and we want to contribute to the future of our family business and others here for generations to come. With so many local businesses centralized and outsourced to much more remote locations, we saw the opportunity to create an innovative and diverse wine business that is committed to quality, transparency, sustainability and value, "said Bundschu Company President and CEO Jeff Bundschu. Bundschu leads all branding for TWC’s clients, leveraging his years of experience creating brands and visuals at the intersection of style, culture and meaning.

"We are excited to use our vast wealth of knowledge and expertise to help create brands and cultivate new ones, with clients who share our passion and values," said Merritt. "We thrive by sharing our culture, our land, our wines and our unique experiences that have been cultivated over six generations by working the same land in the same industry. “

The TWC facility, located at 777 Madrone Road, has a capacity of over 2,000 tonnes, storage of over 500,000 gallons (10,000 square foot fermentation cellar, 7,000 square foot bottling plant , a 2,000 square foot micro-vineyard, 60 stainless steel tanks), wine storage in barrels and a bottling line of 2,000 cases per day.

About Towle Wine Company:

Towle Wine Company is a new generation wine company located in the Sonoma Valley. TWC works directly with retail customers and businesses to create meaningful wines to drive profit and engagement. The team specializes in providing top quality wine production services to wineries, merchants and private / control labels, hiring top quality staff and using cutting edge technology. With 160 years of experience in multigenerational family winemaking, Towle Wine Company is a leader in creating wines from the best California appellations. For more information, visit www.towlewineco.com.

About the Bundschu company:

For six generations, the Bundschu family business in Sonoma has been producing quality wine and creating vibrant experiences. Since 1858, the company has put wine at the center of everything it does, but has also embodied the belief that quality wine does not need to be separated from experience, but that one enhances – and connects – each other. Since then, the multigenerational company has deliberately developed a portfolio of wineries and brands that each uniquely embody this spirit, including Gundlach Bundschu, Abbot’s Passage, Towle Wine Company and Huichica Music Festival. As the Bundschu company honors the family legacy, it seeks the future by cultivating a diverse business at the intersection of wine and leading experiences, investing in innovation and sustainable practices, and championing the next generation of diverse leaders. For more information, please visit www.bundschu.com

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Aviatrix goes big on the multi-cloud

Posted: 08 Sep 2021 01:18 PM PDT

Steve Mullaney, CEO of Aviatrix Inc., doesn’t breed shyness or lack of confidence. Speaking forcefully with a smile on his face and with the Prudential Tower looming behind him in his Boston office (on Zoom, of course), he barked optimistically about the upcoming explosion in the networking market. cloud (Mullaney, a native of Boston, divides his time between the East Coast and Silicon Valley offices).

"We won," Mullaney said in a recent interview. “It’s over. We’re raising $ 200 million! I’m booming. The market opportunity is huge!

Yes, Mullaney and Aviatrix will grow up. Aviatrix, based in Santa, Clara, Calif., Today announced that it has raised an additional $ 200 million for a whopping $ 2 billion valuation in a round led by TCV. Mullaney points out that his company’s recent funding shows his investors have confidence in the size of the multi-cloud networking market.

It makes sense. As Mullaney points out, fundamental cloud technology platforms – supporting databases, artificial intelligence and cybersecurity – have generated huge investments and valuations of tens of billions of dollars for public companies recently. created such as Snowflake, Palantir and Cloudflare. As I pointed out, many of these companies are profiting from the explosive growth in recurring revenue streams as large organizations increasingly outsource their data and information technology (IT) to the cloud.

Mullaney says now is the time for networking, the foundational but often-forgotten technology, to take over in the cloud.

“You have to be dominant in a layer of the [cloud] stack. Networking is the last thing people think of, but it’s the most important.

When Mullaney took over as CEO of Aviatrix in 2018, he focused on building a multi-faceted network platform targeting cloud infrastructure, sold as a service in the cloud. It was simple, but in truth not many people did it. Network market leader Cisco Systems has shifted more of its revenue to software, but it is still viewed as a hardware vendor. Many network companies from the first wave of software-defined networks (SDNs) had been taken over by traditional network companies and relegated to the role of functionality in their operating systems. No one had yet built a complete cloud-based network system.

Bringing networks into the clouds

When I first met Mullaney at Palo Alto in 2019, his vision was that networking was about to undergo a massive transformation, rather than a more minor technological transition, from a box model and from operating system to cloud software model. Aviatrix turned to the opportunity to provide Fortune 500 and other companies with a single platform to connect a large number of networks, whether they are on-premises networks built with Ethernet routers and switches. legacy, or virtualized networks connecting their applications and infrastructure in the cloud.

FuturiomSteve Mullaney back in the fray: Futuriom Q&A

Nothing has changed, says Mullaney. On the contrary, the trend has accelerated. "I haven’t changed my story. I was right.”

The opportunity is indeed great, surely in the tens of billions of dollars. Research firm IDC recently reported that spending on dedicated cloud infrastructure grew 14.7% year-over-year in 1Q21 to $ 4.8 billion, of which 45.5% went been deployed at customer premises. IDC expects cloud environments will continue to outperform non-cloud throughout its forecast.

The central premise that networking will catch up with the cloud has been identified by Futuriom’s end-user research. A survey conducted at the end of last year (2020) showed that the major multi-cloud network (MCN) engines offer more options for multi-cloud and hybrid cloud (according to 69% of respondents) ; data center consolidation with public cloud infrastructure (69%); improving the performance of distributed applications (65%); and the management of the security and visibility policy (61%). We are currently preparing another survey, the results of which will be available next month.

The bet on MCN is that networks will have to follow the cloud. Cloud leaders like Amazon, Google, and Microsoft all have their own proprietary networks that run on different systems and are difficult to connect to each other.

According to comments from Futuriom’s end-user survey, MCN’s main use cases include security integration and virtual firewall management, multi-cloud application integration and insurance. performance, network visibility, security analysis, and unified multi-cloud network monitoring and management.

This fits with Aviatrix’s plan to become a full-fledged multi-cloud networking platform for multiple clouds, ensuring the security and monitoring of all connections, regardless of which cloud they are in, the everything with software and without box. Mullaney sees Aviatrix eventually usurping the dominance of current corporate networking players like Cisco, Juniper, and VMware, as these companies focus on on-premises networks and private data centers, not public cloud networks.

Who gets the cloud?

Aviatrix has grown up. Fast. With around 300 employees and 550 paying customers, Mullaney expects the sales force to grow to over 60 soon. Customers include big names like Raytheon, Teradata, Avis Budget Group and SoFi. It is estimated that Aviatrix has revenues in the tens of millions of dollars and will likely reach $ 100 million in annual revenues soon with this next round. True to Mullaney’s vision, Aviatrix may soon be the largest cloud-based networking company in existence entirely "cloud native" – providing and selling its software to customers from the cloud, on a measured usage basis.

"They don’t understand the cloud," says Mullaney, of historical competitors Cisco and VMware. "Their architectures only support one cloud. Businesses manage their infrastructure across multiple clouds. The company is the engine.

Mullaney backs this up from data he says was provided by his investors (he says the data is private) which shows 84% ​​of companies use a hybrid cloud and 80% use at least two clouds per day.

"People want a single architecture," he says, "when they go to these branch offices and data centers as an extension of the cloud. “

Targeting a multi-billion dollar market

How big is this market? As stated before, it’s at least in the tens of billions of dollars, at a minimum. Futuriom’s own work shows that one area of ​​virtualized networks, the software-defined wide area networks (SD-WAN) market, has grown quite rapidly and now accounts for over $ 2 billion per year in new software services and hardware designed to guide, secure and optimize Internet and cloud connectivity for corporate branches. But SD-WAN is arguably a niche market, targeting the networking of corporate branch offices but not connectivity within public cloud operations. Additional features such as multi-cloud connectivity, cloud firewall management, and public cloud network visibility are additional use cases targeted by Aviatrix, but not by current SD-WAN providers.

Part of the cloud networking market will replace traditional corporate "boxes" – routers and switches – which will no longer be needed as many corporate networks move to cloud networks, taking advantage of the massive infrastructure built by the network. ‘infrastructure as service providers (IaaS) such as Amazon Web Services (AWS), Microsoft, Google and Oracle. But just as the cloud has created entirely new use cases, cloud networking will simplify business networking by allowing organizations to tie together network resources in all clouds. Aviatrix provides numerous software tools that help managers connect, secure, and monitor the large networks they connect to inside cloud IaaS platforms.

Aviatrix’s biggest competitor may not be Cisco or VMware at all, but the cloud providers themselves. AWS and Azure quickly extended the functionality of their networks, providing secure VPNs and WAN connectivity across the world, where customers can connect to their networks in regional points of presence (PoP). But IaaS cloud providers hate to allow connectivity between themselves because at the end of the day, they want customers to stay in their clouds.

The reality of the market is that customers are going to need solutions that bridge networks between human cloud services. As Mullaney points out, the market is moving towards hybrid and multi-cloud connectivity. He now has the investors and the valuation to back that up.


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Lenovo Expands All-As-a-Service Game – Reseller News

Posted: 08 Sep 2021 12:55 PM PDT

Yuanqing Yang (Lenovo)

Credit: Supplied

Hardware giant Lenovo has dramatically expanded its consumer-as-a-service business model, bringing its Lenovo TruScale offering to a wide range of new high-tech laptops, tablets, monitors and peripherals and accessories.

Announced at the vendor’s seventh annual global technology event, Tech World, Lenovo revealed that it will extend its TruScale brand beyond infrastructure services, effectively consolidating all of its offerings as a service under one roof to deliver, In the company’s own words, “a truly global solution that makes everything from the pocket to the cloud, accessible through a single contract.”

Lenovo rolled out a subscription-based service under the Lenovo TruScale Infrastructure Services banner in early 2019, bringing the offer to channel partners and sales representatives in the Asia-Pacific region, as part of a global initiative.

The service was designed to provide customers with the ability to use and pay for data center hardware and services through a subscription-based model – on-site or off-site, without having to purchase the equipment itself. same.

Today, Lenovo says its TruScale offering gives businesses of all sizes the flexibility they need to stay competitive with a scalable cloud-like consumption model and predictable payment options for hardware and service inclusions.


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Digital designer and social media influencer Nadia Shahril Menon shares her obstacles in the industry. – UBJ

Posted: 08 Sep 2021 11:50 AM PDT

Social media has become the most influential and important virtual space in the world today. The platform is not only used for social media, but is also a great way to digitally advertise your brand. Content creators play an important role in promoting a brand through social media. The content you create is strongly linked to the growth of your business. Like all marketing activities, creating well-planned and well-executed content creates a level of trust with your audience.

Nadia Shahril Menon is a content creator who discovered her passion during lockdown and has worked hard ever since. Her work inspires a lot of influencers like her and pushes them to work harder in their content. Nadia sees this as healthy competition, it will only raise the bar and improve the quality of the content creators around her.

Nadia is a Singaporean born in Malaysia. After high school, she did some bookkeeping but later regretted it. She said she really didn’t feel like she was meant to point and count numbers. She felt lost and decided to go for an interview as a cabin crew for Gulf Air and was successful. She was based in Bahrain and met her husband there. Soon they are getting married and have 2 beautiful daughters together. All the while she has worked for businesses, banks and oil companies but still feels like something is missing. After moving to Dubai, the pandemic struck within a few years. TikTok was in her prime around this time and she loved how inspiring content creators were. In the United Arab Emirates, Instagram is a much easier platform to discover and connect with others. Therefore, she decided to start her Instagram influencer journey.

Speaking of the obstacles she faces in the industry, she talks about the barter system. Some influencers like the idea of ​​bartering or services in exchange for collaboration and some would rather get paid for it. Due to the pandemic, the number of influencers has increased and many of them are accepting barter for everything. This greatly affects the influencer market as brands prefer to opt for no-cost collaborations.

Content creation and influence takes a lot of time and work. Nadia says a 30-second video can take days. It starts with brainstorming the idea, setting up and collecting the necessary materials, choosing a filming location, preparing the outfit, hair and makeup, filming and editing, and the compliance with the directives given by the brand / agency. It is only fair to be paid for all the hard work. Sadly, there is still not much clarity or awareness in the designer world, at least for the UAE. She and other influencers are on their own and stumble most of the time. This is another challenge facing Nadia.

Asked about her secret to success, she says there is no secret. Hard work and consistency are key to the social media game. On site, as you go, learn and observe other creators. You shouldn’t be afraid to stand out and be different in your field. The public likes to see new things and not copies of other creations. Engagement is also key, reach out to your followers and other influencers around you for help. Nadia always tries to keep up with current trends and create content. The more content you create, the more you allow yourself to be exposed to brands and you increase the chances of being discovered in the mass of content on social networks.

Asked what advice she wants to give to aspiring content creators, she says just be yourself. It’s easier to be consistent and accessible to your audience this way. Believe in yourself and you are halfway there. You can do whatever you want when you are confident in your abilities. Learning is a journey, there is always something new to discover, especially in the digital world. And don’t let others put you down or judge you. The only one who has the right to judge you is the Almighty.


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